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Setting Business Goals

Setting Business Goals

Setting goals are the first step to getting what you want from your business. They give your work a sense of purpose and help you focus your limited time and energy on what’s important. Business goals also motivate and energize you to keep going when things get tough. Goal setting can look very different depending on every business, its values, and definition of success. Every business’s goals are unique and don’t need to look the same as any other business.

Goal setting is the process of identifying something your business wants to accomplish and establishing measurable objectives and timeframes to help the business achieve it. Goal setting can help you in any area of your business, from getting more clients to earning more money.  When you learn how to set goals in one area of your business, it becomes easier to set them in other areas. There are three types of goals- process, performance, and outcome goals.

Setting progressive goals that allow small wins helps you move on to larger achievements. These small goals lead to progress, which is the only thing you really need to feel fulfilled and happy especially in a business context.

By making sure the goals you set are aligned with the five SMART criteria (Specific, Measurable, Attainable, Relevant, and Time-Bound), you have an anchor on which to base all of your focus and decision-making.

Goal setting is vital because it helps you decide and focus on what’s really important to your business. Effective goal setting lets you measure progress, overcome procrastination, and visualize your dreams for your business. If you don’t know what you want to accomplish, you can’t create a plan to get there. Setting goals is the vehicle that will drive you to your desired destination.

Effective goal setting is the fundamental key to success. Whether it’s improving the financial health of your business, increasing traffic on your business website, or reduce ongoing business expenses, setting goals lets you create your business’s future. It also helps your business to grow and expand, and to transform in ways that we never imagined. In order to feel truly fulfilled, we need to know and feel like we’re working to achieve something. Progress equals happiness, and setting goals is what gets us there. Success without fulfillment is failure.

How to achieve your goals:

  • Create a Massive Action Plan.
  • Share your goals and work hard to achieve them.
  • Commit to your goals and visualize accomplishing your goals.
  • Make your goals specific and keep them visibly.
  • Regularly review your goals and set a deadline.

Successful people and businesses strongly believe in their goals and vision and don’t easily give up on their dreams. They value their goals and work hard towards turning their ideas into reality. They never give up and always search for other options if they reach a dead end.

strategic goal is a long-term, “big picture” objective for a business, rather than a short-term tactic that addresses a current challenge. Strategies help the business improve the way it operates and set new goals, as opposed to goals that simply improve or fix what the company is already doing. Strategic goals for your business represent critical or important achievements in your organizational strategy. They’re objectives to be achieved over a few years, which link out to your measures and initiatives for example grow the percentage of sales from new products, increase your market share or create a performance-focused culture.

Few basic principles to follow for Business Goal Setting:

  • Complete a SWOT Analysis.
  • Run internal and competitive benchmarking.
  • Review your past performance.
  • Gain insight from employees.
  • Be sure every goal ties back to your business’s mission and vision.
  • Make your goals SMART (Specific, Measureable, attainable, Realistic and Time-bound).
  • Consider what actions you’ll take to achieve these goals and the resources you will need to achieve these goals.
  • Meet regularly to check in on your progress.

The process of business goal setting can be quite challenging, but actually realizing a business goal is even more challenging. So when your organization achieves a goal, take time to acknowledge it. Knowing that the ‘wins’ are celebrated, not overlooked, will bring renewed motivation to everyone involved. Good luck setting and reaching your business goals!


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